About This Project

Commercial filmed in Martina Franca in one day of shooting in June 2019

Executive productions Dinamo Film

The commercial

The first time: Life is made of constant daily challenges that expose us to continuous innovations, always new “ first times”

To follow our dreams, we have to build our path day after day, challenge after challenge. Every day as if it were the first. Each time becomes the first one. Salvatore Esposito re-experiences his “ first time” with a breathtaking Puglia as a backdrop.