Mc Donald’s Campaign

Commercial for the 2012 European Championship.


Directed by Eivind “Salmon” Holmboe
Executive Production for Agenzia Sud and Sud
Filmed in Cisternino (Brindisi) in April 2012

From Apulia to Kiev, the journey of two Italian brothers ready to prove their passion for football and the team they root for. Everything is not as it appears, and one of them is hiding a terrible secret.

Watch the ad


Technical Crew
Directed by Eivind “Salmon” Holmboe
Account supervisors Matthieu de Lesseux, Emilie Van den Berghe
Planning Sébastien Genty
Advertising agency DDB, Parigi, Francia
Executive Creative Director Alexandre Hervé
Set Designer Mathieu Nevians
Copywriter Olivier Henry
TV Production Sophie Megrous
Executive Producer Jacques Lavaud
Administrator Gianfranco Parisi
Casting Azzurra Martino